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154The Shopper, the Consumer and the Supplier
The relationship of those that shop on the net and the supplier of products and services is somewhat of an unusual one. For one thing the personal contact is not there as with traditional shopping. However the access of products and services that can be obtained all around the clock is what makes the concept of net shopping so attractive. The convience is so unparallel that it makes the idea so appealing. With so many sites that sell p and s it is little wonder that user stats have sky rocked.
So the relationship becomes one of fledging acquaintance. Perhaps the contact is telephone or email or maybe no contact at all. Yet the magic of net shopping is so great. Wither its EBay or Sears the attraction is there. People will shop for gifts insurance loans and so on for hours at a time, and many times revisiting sites to re-purchase. That’s good news for the marketer, any time that he or she can produce repeat customers means a growth in their business. This helps that marketer to expand into more and more products. Some marketers search far and wide to bring products to their customers sometimes throughout the world there may be items that can be purchased. EBay for example have their sites in many countries and they are expanding all the time.
EBay for example have their sites in many countries and they are expanding all the time. All this means that the consumer will be able to select more of a variety of products in the coming years. It also means as the Net expands more people from other countries will have a greater access to the worlds products.
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